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EnsAD
2021 | Branding Concept | ENSAD MEMORY CARD GAMES – ENSAD Competition CREATIVE DIRECTIONVISUAL IDENTITYCOLLATERALSApproach I created an artistic game composed of 20 cards distributed in 4 series of 5. Each series has its own graphic style realized with different techniques such as drawing, painting, watercolor, ink and photography. The 4 series of paintings invite…
2021 | Branding Concept | ENSAD
MEMORY CARD GAMES – ENSAD Competition
CREATIVE DIRECTION
VISUAL IDENTITY
COLLATERALS
Approach
I created an artistic game composed of 20 cards distributed in 4 series of 5. Each series has its own graphic style realized with different techniques such as drawing, painting, watercolor, ink and photography.
The 4 series of paintings invite to escape: by nature, visual, sound and physical sensations. The principle of the game is simple and everyone can play. It consists of shuffling the cards and placing them upside down on the table. Draw 5 of them, recognize the graphic family to which they belong and tell a story from the images drawn.
I chose this mode of communication to make the player aware of images and colors. The game is an instruction manual in itself, in a way it guides the players towards the journey through the visual.
” MODE D’EMPLOI ” :
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