A Journey Through Images and Imagination

For the ENSAD 2021 Branding Concept competition, I designed an artistic game composed of 20 cards, divided into 4 distinct series of 5. Each series follows a unique graphic approach, created using various techniques such as drawing, painting, watercolor, ink, and photography. This diversity invites players to explore visual storytelling through different artistic expressions.

Each of the four series represents a different path to escapism, through nature, visual perception, sound, and physical sensations. The game itself is intuitive and accessible to everyone: shuffle the cards, place them face down, draw five, identify their graphic family, and weave a story inspired by the drawn images.

By turning the act of playing into an artistic experience, this project encourages a deeper awareness of images and colors. The game becomes a guide in itself, leading players on a journey through the visual, where each card is a doorway to new interpretations and emotions.

“This concept is not just a game, it is an invitation to engage with art in a spontaneous and interactive way. By merging visual identity, creative direction, and storytelling, this project transforms simple images into a personal and immersive artistic experience.”