→ I.D. Swiss Botanicals
I.D. Swiss Botanicals: A Fresh Vision for CBD Skincare
With the CBD market booming, I.D. Swiss Botanicals needed a fresh visual identity to stand out in the competitive world of neurocosmetic skincare. My role was to reimagine the brand’s aesthetic, crafting a unique and modern identity while designing a custom e-commerce platform that balances style and usability. From branding to web development and innovative packaging design, every detail was refined to highlight the brand’s premium CBD-based products, such as oils and plant extracts.
Art Direction | Branding | Packaging Design | Web Design
As part of Babylon Sciences SA, a Lausanne-based startup specializing in CBD innovation, I.D. Swiss Botanicals has rapidly expanded its presence in Switzerland and across Europe. By merging advanced technology with natural wellness solutions, the brand has established itself as a key player in CBD skincare. Now available in major retailers like Manor, it continues to push boundaries, bringing high-performance, science-backed products to a growing audience.
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My work began with redefining the visual identity of I.D. Swiss Botanicals, capturing the balance between scientific innovation and natural well-being. I carefully selected a color palette, typography, and graphic elements that reflect the purity, technology, and efficacy of CBD-based neurocosmetic skincare. This new identity goes beyond branding—it also shapes the user experience on the website, ensuring visual consistency and full immersion into the I.D. Swiss Botanicals universe.
“This redesign brought I.D. Swiss Botanicals a bold, modern identity that reflects its fusion of science and nature, ensuring a strong presence in the competitive CBD skincare market.”