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A New Visual Identity for “Peru’s National Day”

For years, the celebration of Peru’s National Day in France had been missing a cohesive and distinctive visual identity. Driven by this opportunity, I developed a unique and meaningful design to honor this milestone event and its cultural significance.

Art Direction | Branding 360° | Packaging Design | Visual Identity
Portfolio

→ Fiesta Patrias

A New Visual Identity for “Peru’s National Day”

For years, the celebration of Peru’s National Day in France had been missing a cohesive and distinctive visual identity. Driven by this opportunity, I developed a unique and meaningful design to honor this milestone event and its cultural significance.

Art Direction | Branding 360° | Packaging Design | Visual Identity

For starters: the branding

This new identity embodies openness and modernity, positioning the event’s name as a central emblem that captures the core values of Peru. By blending tradition and innovation, the design reflects the rich heritage of the nation while presenting it in a fresh, contemporary way.

Color plays a crucial role in this visual identity. Red, a key symbol in Peru’s culture, conveys passion, strength, and national pride, while also representing the courage and sacrifice tied to its history. This powerful hue is complemented by a vibrant and dynamic palette, evoking the country’s cultural diversity and energetic spirit. Together, these colors create a harmonious and expressive identity that resonates with Peru’s multifaceted regions and traditions.

Through this design, the identity not only honors Peru’s deep historical roots but also celebrates its modern dynamism, offering a cohesive and inspiring representation of the nation’s values and spirit.

Violet
#6827ed

Jaune
#f7d31d

Rouge
#e62a39

Blanc
#fffff

Creativity inspires and empowers us, enabling us to craft something from nothing and share our unique vision with the world. Our mission is to broaden the horizons of creativity for everyone to demonstrate how imagination shapes the extraordinary and how bold provocation ignites moments of genius. The true exhilaration lies in the creative journey itself, regardless of the outcome. Creativity is at the core of who we are, it’s woven into our very DNA.

WATERCOLORS OF PERU
NOTEBOOK
POSTER DESIGN FOR PERUVIAN FESTIVAL

An Identity That Celebrates History and Embraces Modernity

Our refreshed identity revolves around the event’s name, which stands as a proud emblem of the festival, and the symbols that reflect the enduring values of Peru. At its core, creativity is our lifeblood, it empowers us to transform ideas into reality, to craft something entirely new from the void, and to share a perspective that is uniquely our own.

Signage: A Blend of Tradition and Modernity

Symbolizing openness and innovation, our new identity is anchored in the festival’s name, which acts as a powerful emblem reflecting the values of Peru. Creativity is at the heart of this transformation, it inspires us to bring something new to life, shaping ideas from nothing and sharing a perspective that is uniquely our own.

“Breaking the boundaries of creativity, this visual identity for Peru’s National Day in France captures the vibrant and rich essence of Peru, celebrating its culture with a spirit of modernity and openness.”

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