Babylon Sciences SA - Lausanne
Lead Art Direction
Brand Identity · Packaging Design · Photography
Branding 360°
Identity · Packaging · Campaign · Retail · eCommerce
2023
Lausanne, Switzerland
The Science of Botanicals
I.D. Swiss Botanicals sits at the intersection of science and nature, combining neuroscience, Swiss CBD, and plant-based actives into a premium neurocosmetic skincare proposition. The challenge was to turn a complex scientific narrative into a brand that feels both credible and desirable. Rather than treating product, packaging, and digital as separate layers, we built one unified brand ecosystem, with a clear creative direction and a scalable visual system that elevates every touchpoint and strengthens positioning in a competitive, trust-driven category.
Positioning a CBD
brand in the Swiss market
I led a cohesive visual ecosystem across packaging, digital, and retail: translating scientific credibility into a refined, emotionally engaging experience, consistent across every touchpoint.
Result
Packaging became a key brand expression: tangible assets conveying purity, research-driven innovation, and quality.
From strategy to execution, the project translated a clear vision into a cohesive visual and brand experience.
BRAND IDENTITY
Evolving the Brand Identity
The visual direction bridges science and sensoriality. Clinical credibility meets emotional appeal through a bold color system, tactile imagery, and considered product staging, building a contemporary universe aligned with the brand's scientific, premium positioning.
DEEP BLACK
#020617
DEEP INDIGO
#1A1F5A
NIGHT CREAM
#6D4AFF
HYDRATION SERUM
#00B7B2
RADIANCE CREAM
#FF5A5F
SOFT GREY
#E2E8F0
OFF WHITE
#F8FAFC
Ingredients & formulation approach
Formulations built on natural actives selected for their efficacy and origin. Swiss CBD, Alpine antioxidants, and botanical oils work together to soothe, restore balance, and support skin regeneration.
Brand consistency
Across packaging, photography, and campaign, color gradients, material textures, and scientific imagery build one recognizable visual language at every touchpoint.
PACKAGING DESIGN
Designing the Product Packaging
A premium packaging system, consistent across the range. A clear hierarchy between oils, extracts, and skincare strengthens recognition and shelf impact.
Shelf visibility
Packaging built to stand out in premium retail, while staying clear, elegant, and easy to use.
DIGITAL BRAND EXPERIENCE
Brand Experience
Across Touchpoints
Deployed across digital and physical environments, from e-commerce to retail. Every interaction speaks one visual language, building recognition across the whole omnichannel experience.
Retail Experience
Retail activation extends the brand into an immersive space. I translated the identity into physical environments that combine product discovery, education, and interaction to deepen engagement.
Results & Impact
A cohesive brand ecosystem aligning product, packaging, digital, and retail into one experience.
The creative direction turned complex science into a clear, desirable brand language, strengthening both credibility and emotional appeal. It gave I.D. Swiss Botanicals a way to own its position at the intersection of neuroscience, plant-based ingredients, and cosmetic innovation, the heart of the emerging neurocosmetics category.
The system rolled out across premium Swiss retail, including Manor, Globus, and pharmacies such as Happy Officine, and holds up across every touchpoint, supporting clarity, recognition, and scalability as the brand expands into new channels and markets.