UX/UI
Salt Mobile
Redesign of Salt’s e-commerce platform to simplify telecom offers, improve user journeys, and increase conversion.
ViewCLIENT
Babylon Sciences SA - Lausanne
ROLE
Lead Art Direction
Brand Identity & Packaging Design Federal Studio - Photography
IMPACT
Creative Direction & Brand Positioning Brand Identity & Packaging System Digital Brand Ecosystem
YEARS
2023
Lausanne, Switzerland
Context & Business Challenge
I.D. Swiss Botanicals sits at the intersection of science and nature, combining neuroscience, plant-based ingredients, and cosmetic innovation into a premium skincare proposition. The challenge was to transform this complex scientific narrative into a brand that feels both credible and desirable, balancing clinical rigor with emotional appeal.
Rather than treating product, packaging, and digital as separate layers, the approach was to build a unified brand ecosystem, where every touchpoint contributes to a consistent and elevated experience. The objective was to establish a clear creative direction and a scalable visual system, capable of supporting the brand’s growth while strengthening its positioning in a highly competitive and trust-driven category.
Result
Packaging became a key brand expression, translating the identity into tangible assets that convey purity, research-driven innovation, and product quality.
From strategy to execution, the project translated a clear vision into a cohesive visual and brand experience.
Research
Market analysis, benchmarking
Strategy
Positioning, brand territory
Identity
Colors, typography, visual design
Packaging
Product design, system
Campaign
Art direction, photoshoot
Deployment
Retail, digital, consistency
Visual identity refinement
The visual direction focused on elevating the brand’s aesthetic through color, lighting, materials, and product staging. These visual elements helped create a distinctive and contemporary brand universe aligned with the scientific and premium positioning of the products.
DEEP BLACK
#020617
DEEP INDIGO
#1A1F5A
NIGHT CREAM
#6D4AFF
HYDRATATION SERUM
#00B7B2
RADIANCE CREAM
#FF5A5F
SOFT GREY
#E2E8F0
OFF WHITE
#F8FAFC
Ingredients & formulation approach
Formulations built on high-performance natural actives selected for their efficacy and origin. Swiss CBD, Alpine antioxidants, and botanical oils work together to reduce inflammation, restore balance, and support skin regeneration.
Brand consistency
The visual direction was consistently applied across packaging, product photography, and campaign visuals, creating a cohesive brand universe. Color gradients, material textures, and scientific imagery helped establish a recognizable visual language across all brand touchpoints.
Packaging design
Packaging for existing and new products was designed and refined to align with the brand identity while highlighting the purity and efficacy of CBD-based formulations.
Product hierarchy
A clear visual hierarchy was established across the product range, helping differentiate oils, extracts, and skincare products while maintaining overall consistency.
Shelf visibility
The packaging was designed to stand out in premium retail environments while maintaining clarity, elegance, and ease of use during product application.
Digital Experience
The digital experience translates the brand into a clear and conversion-oriented journey. From storytelling to product pages, the focus is on clarity, trust, and usability.
Retail Experience
Retail activation extends the brand into an immersive physical experience. I translated the visual identity into physical environments, combining product discovery, education, and interaction to strengthen engagement.
Results & Impact
The project established a cohesive and elevated brand ecosystem, aligning product, packaging, and digital into a unified and consistent experience.
The new creative direction translated complex scientific foundations into a clear and desirable brand language, strengthening both credibility and emotional appeal. This allowed the brand to better communicate its positioning at the intersection of neuroscience, plant-based ingredients, and cosmetic innovation.
A structured visual system ensured consistency across all touchpoints, supporting product clarity, brand recognition, and scalability as the brand expands across new channels and markets.
More broadly, the project elevated the perception of I.D. Swiss Botanicals, positioning it as a premium and differentiated player within the emerging neurocosmetics space.
