Lausanne · Switzerland

Art director for digital and e-commerce.

Ten years across brand, product and campaigns. I design with the P&L open. My own e-commerce brands first, then design systems for Salt, Lidl Connect and Post Mobile.

Lead Product Designer for multi-brand e-commerce. I build design systems and e-commerce platforms that scale across brands. 10+ years from art direction to product, from zero to launch.

Happy OfficineClients
Salt MobileClients
I.D. Swiss BotanicalsClients
AMNF
Lidl ConnectClients
Post Mobile
Fresh Burger's

↓ See latest projects

View all (15)

View all (15)

View all (15)

View all (15)

View all (15)

View all (15)

Salt Mobile

Redesigning Salt's e-commerce platform to simplify telecom offers, improve user journeys, and increase conversion.

UX/UI

E-commerce

Digital Experience

Salt Mobile

Redesigning Salt's e-commerce platform to simplify telecom offers, improve user journeys, and increase conversion.

UX/UI

E-commerce

Digital Experience

Salt Mobile Rebrand

Cutting Salt's brand system from eleven graphic devices down to two.

Art Direction

Brand Refresh

Salt Mobile Rebrand

Cutting Salt's brand system from eleven graphic devices down to two.

Art Direction

Brand Refresh

Lidl Connect

Extending Salt Mobile's UI kit into a reusable design system to launch Lidl Connect on a new CMS.

UX/UI

E-commerce

Digital Experience

Lidl Connect

Extending Salt Mobile's UI kit into a reusable design system to launch Lidl Connect on a new CMS.

UX/UI

E-commerce

Digital Experience

Happy Officine

A curated multi-brand beauty marketplace designed to unify brand storytelling and drive e-commerce performance.

E-commerce

UX/UI

CRO

Happy Officine

A curated multi-brand beauty marketplace designed to unify brand storytelling and drive e-commerce performance.

E-commerce

UX/UI

CRO

I.D. Swiss Botanicals

A premium CBD brand pairing Swiss precision with natural ingredients and a clean, contemporary identity.

Art Direction

E-commerce

Packaging

I.D. Swiss Botanicals

A premium CBD brand pairing Swiss precision with natural ingredients and a clean, contemporary identity.

Art Direction

E-commerce

Packaging

Gusteau

A playful beverage concept that turns fruit flavours into a colourful, illustrated packaging world.

Visual Design

Packaging

Illustration

Gusteau

A playful beverage concept that turns fruit flavours into a colourful, illustrated packaging world.

Visual Design

Packaging

Illustration

Fiestas Patrias Peru

A cultural event identity that translates Peruvian heritage into an immersive, celebratory festival experience.

Art Direction

Branding

Event

Fiestas Patrias Peru

A cultural event identity that translates Peruvian heritage into an immersive, celebratory festival experience.

Art Direction

Branding

Event

Dream of Freedom

A hand-drawn graphite illustration exploring imagination, inner freedom, and the symbolic landscapes of the human mind.

Drawing

Illustration

Dream of Freedom

A hand-drawn graphite illustration exploring imagination, inner freedom, and the symbolic landscapes of the human mind.

Drawing

Illustration

Lidl Connect

Extending Salt Mobile's UI kit into a reusable design system to launch Lidl Connect on a new CMS.

UX/UI

E-commerce

Digital Experience

Happy Officine

A curated multi-brand beauty marketplace designed to unify brand storytelling and drive e-commerce performance.

E-commerce

UX/UI

CRO

I.D. Swiss Botanicals

A premium CBD brand pairing Swiss precision with natural ingredients and a clean, contemporary identity.

Art Direction

E-commerce

Packaging

Gusteau

A playful beverage concept that turns fruit flavours into a colourful, illustrated packaging world.

Visual Design

Packaging

Illustration

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