From art direction to design leadership.
01Info
I'm Mark, an art director and digital creative lead based in Lausanne.
Born in Paris with Peruvian roots, I trained in graphic design and art direction at LISAA Paris. For 10+ years I've moved from art direction to product: brand identities, e-commerce platforms and design systems that scale across brands and languages.
02How I work
- 01One base, many brandsEach brand gets its own theme on top of shared components.
- 02Quality is a release conditionAccessibility and publication criteria are checked before every go-live.
- 03Decide with dataAnalytics, SEO insights and user tests set what gets redesigned first.
- 04Bring people with youA tool or a system gets adopted when each team sees what it gains.
03Experience
2025 – 2026Lead UX/UI Designer & E-commerce ManagerSalt MobileMulti-brand design system, 50+ components, WCAG in every release
2024 – 2025UX/UI Designer & Digital Marketing SpecialistSalt Mobile2x mobile product conversion in 8 months
2023 – 2024Web ManagerSalt Mobile
2022 – 2024Co-founder & Creative LeadHappy Officine+15 to 25% profitability
2021 – 2023Art DirectorI.D. Swiss BotanicalsIdentity and packaging at Manor and Globus
04References
“Led the redesign of key pages (Product Tables, Product Pages, Checkout), resulting in a 2x increase in mobile product conversion within 8 months.”“Definition and implementation of new artistic visions for the Salt website, bringing a strong and distinctive visual renewal to our brand online.”“He frequently takes initiative and demonstrates a great capacity to adapt to a constantly changing environment.”05Brands
- Salt
- Lidl Connect
- Post Mobile
- Happy Officine
- I.D. Swiss Botanicals
- Fiestas Patrias Perú
06Capabilities
- 01Art direction
- 02Branding
- 03UX/UI design
- 04Design systems
- 05E-commerce
- 06AI content
- 07Illustration
07Languages
FrenchNative
SpanishBilingual
EnglishProfessional
ItalianBasic
08Education
Bachelor in Art Direction, LISAA Paris
09Let's talk
Let's work
together.