A seasonal beverage concept. The project explores how playful illustration and vibrant colors turn fruit drinks into joyful summer moments.

Concept, art direction, brand identity and packaging design.

Concept development, 2025.

Summer in a can

Inspired by travel and outdoor moments, the visual direction uses stylized fruit landscapes, bold compositions and bright gradients. Each flavor becomes a scene.

Three flavors, three worlds

• 01Strawberry & Kiwi: deep red against fresh green, juicy textures and bold fruit slices
• 02Lemon & Pineapple: a saturated yellow palette with layered citrus and flowing gradients
• 03Coconut & Orange: palm trees, warm tones and island motifs

Bold and expressive packaging

The vertical logotype maximizes shelf visibility while illustrated fruit compositions wrap each can front to back. Each flavor gets its own palette and fruit world, so the range can grow and stay recognizable.

Summer Vibes

The final collection brings the three flavors together as one lively, recognizable product range.