A curated multi-brand clean beauty marketplace in Switzerland. Only brands meeting clear standards are listed.

Unify the storytelling of many brands in one trusted shop, and make it perform commercially.

Co-founder and Creative Lead, end to end: brand, Shopify build, UX, SEO, email and CRM (Klaviyo), Meta and Google Ads.

Brand foundation

A modern, trusted clean beauty identity with a premium editorial feel, structured as a brand system so it stays consistent as new brands join.

Discovery across brands

Clear navigation, efficient discovery and a smooth purchase path across brands and categories: information architecture, consistent product cards, filters and editorial integration.

A modular product page

A component-based system with reusable patterns, including a modular product page built for clarity, trust and conversion.

Trust in the purchase path

A mega menu, filtering and structured listings reduce friction, while ingredient transparency and clear calls to action build trust.

Growth and acquisition

SEO architecture, Google Ads campaigns and Merchant Center product feeds drive qualified traffic and extend catalog visibility.