01 / The posture problem
Salt has the best network in Switzerland. On a Lausanne platform, four telecom posters were impossible to tell apart. Only Salt's serif wordmark still held. Self-initiated concept.
02 / The poster becomes a notification
Every offer behaves like a notification, not a poster. One glass panel over a real Swiss moment, one green accent, the serif wordmark signing off. Same card anatomy across every plan.
03 / Invent what isn't there
A system is proven when it can invent what doesn't exist. Three plans Salt never had, built from the system's own rules: Salt Young, Salt Home+ and Salt Family+.
04 / Five parts, never moved
Translucent panel in the top third, full-bleed portrait, a quiet price, the wordmark signing off, and one green accent under 10% of the surface.
05 / Same offer, less noise
Set the new beside the old. Same plan, same price. Everything that disappears was noise the offer never needed.
