01 / Context and strategy
Positioning a premium neurocosmetic CBD brand in the Swiss market, balancing scientific credibility with natural wellness, across packaging, digital and retail.
02 / Brand identity
Clinical credibility meets emotional appeal through a bold color system, tactile imagery and considered product staging.
03 / Ingredients
Swiss CBD, Alpine antioxidants and botanical oils, each presented with the same visual language.
04 / Brand consistency
Color gradients, material textures and scientific imagery build one recognizable language across packaging, photography and campaign.
05 / Packaging
A premium packaging system with a clear hierarchy between oils, extracts and skincare, built for shelf impact in premium retail.
06 / Retail and digital
One visual language from e-commerce to retail activations, rolled out across premium Swiss retail including Manor, Globus and pharmacies.
