Lidl Connect is Lidl's mobile brand in Switzerland, run alongside Salt. It needed its own website on the new Magnolia CMS.

Launch a distinct brand without building and maintaining a second design system.

I managed the Lidl Connect platform, then adapted the Salt UI kit to the brand: tokens, components and journeys, delivered with IT.

Same components, Lidl tokens

Instead of a separate library, Lidl Connect reuses the Salt component architecture. Colors, radius, typography and imagery come from the Lidl theme, so both brands evolve from the same base. Switch the brand below to see it.