Bicentennial poster for Fiestas Patrias Peru displayed in Paris, combining custom typography and cultural symbols into a bold contemporary visual identity
Bicentennial poster for Fiestas Patrias Peru displayed in Paris, combining custom typography and cultural symbols into a bold contemporary visual identity
Bicentennial poster for Fiestas Patrias Peru displayed in Paris, combining custom typography and cultural symbols into a bold contemporary visual identity
CLIENT

Peru Bicentennial

Paris, France

ROLE

Art Direction

Visual Identity & Graphic System

IMPACT

Cultural Identity & Expression Custom Typography & Symbol System Contemporary Visual Language

YEARS

2021

Bicentennial celebration

01

01

01

CONTEXT & ART DIRECTION

CONTEXT & ART DIRECTION

A contemporary identity for Peru's Bicentennial

Created for the 200th anniversary of Peru's independence, this project translates cultural heritage into a bold, expressive visual identity. Designed for the celebration held in France, it bridges tradition and modernity through a cohesive graphic language.

Bicentennial poster for Fiestas Patrias Peru displayed in Paris, combining custom typography and cultural symbols into a bold contemporary visual identity
Bicentennial poster for Fiestas Patrias Peru displayed in Paris, combining custom typography and cultural symbols into a bold contemporary visual identity
Bicentennial poster for Fiestas Patrias Peru displayed in Paris, combining custom typography and cultural symbols into a bold contemporary visual identity
Bicentennial poster for Fiestas Patrias Peru displayed in Paris, combining custom typography and cultural symbols into a bold contemporary visual identity
Bicentennial poster for Fiestas Patrias Peru displayed in Paris, combining custom typography and cultural symbols into a bold contemporary visual identity
Bicentennial poster for Fiestas Patrias Peru displayed in Paris, combining custom typography and cultural symbols into a bold contemporary visual identity

02

VISUAL SYSTEM

Building a graphic language

The identity is built as a modular system combining custom typography, symbols, and patterns inspired by Peruvian culture. Each element is designed to work independently while contributing to a unified, scalable visual language.

Fiestas Patrias visual identity applied to coffee packaging, combining custom typography and cultural symbols into a vibrant contemporary design
Event application of Fiestas Patrias Peru identity, featuring custom typography on coffee cup and flyer, bringing cultural symbols into a real-life setting
Event application of Fiestas Patrias Peru identity, featuring custom typography on coffee cup and flyer, bringing cultural symbols into a real-life setting
Event application of Fiestas Patrias Peru identity, featuring custom typography on coffee cup and flyer, bringing cultural symbols into a real-life setting

03

BRAND APPLICATIONS

Extending the identity across touchpoints

From posters and printed materials to merchandise and spatial design, the identity adapts seamlessly across formats: ensuring consistency, visibility, and impact throughout the event.

Tote bag application of Fiestas Patrias Peru identity, translating custom typography and cultural symbols into a bold contemporary merchandise design
Tote bag application of Fiestas Patrias Peru identity, translating custom typography and cultural symbols into a bold contemporary merchandise design
Business card design for Fiestas Patrias Peru, showcasing a bold typographic identity and vibrant color system inspired by Peruvian cultural heritage
Business card design for Fiestas Patrias Peru, showcasing a bold typographic identity and vibrant color system inspired by Peruvian cultural heritage
Fiestas Patrias visual identity applied to coffee packaging, combining custom typography and cultural symbols into a vibrant contemporary design
Bicentennial poster for Fiestas Patrias Peru displayed in Paris, combining custom typography and cultural symbols into a bold contemporary visual identity
Tote bag application of Fiestas Patrias Peru identity, translating custom typography and cultural symbols into a bold contemporary merchandise design
Fiestas Patrias visual identity applied to coffee packaging, combining custom typography and cultural symbols into a vibrant contemporary design

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