CLIENT

Peru Bicentennial

France

ROLE

Art Direction

Visual Identity & Graphic System

IMPACT

Cultural Identity & Expression Custom Typography & Symbol System Contemporary Visual Language

YEARS

2021

Bicentennial celebration

01

01

CONTEXT & ART DIRECTION

A contemporary identity for Peru's Bicentennial

Created for the 200th anniversary of Peru's independence, this project translates cultural heritage into a bold, expressive visual identity. Designed for the celebration held in France, it bridges tradition and modernity through a cohesive graphic language.

Bicentennial poster for Fiestas Patrias Peru displayed in Paris, combining custom typography and cultural symbols into a bold contemporary visual identity
Fiestas Patrias visual identity applied to coffee packaging, combining custom typography and cultural symbols into a vibrant contemporary design
Event application of Fiestas Patrias Peru identity, featuring custom typography on coffee cup and flyer, bringing cultural symbols into a real-life setting

02

02

VISUAL SYSTEM

Building a graphic language

The identity is built as a modular system combining custom typography, symbols, and patterns inspired by Peruvian culture. Each element is designed to work independently while contributing to a unified, scalable visual language.

Fiestas Patrias visual identity applied to coffee packaging, combining custom typography and cultural symbols into a vibrant contemporary design
Event application of Fiestas Patrias Peru identity, featuring custom typography on coffee cup and flyer, bringing cultural symbols into a real-life setting
Tote bag application of Fiestas Patrias Peru identity, translating custom typography and cultural symbols into a bold contemporary merchandise design
Business card design for Fiestas Patrias Peru, showcasing a bold typographic identity and vibrant color system inspired by Peruvian cultural heritage

03

03

BRAND APPLICATIONS

Extending the identity across touchpoints

From posters and printed materials to merchandise and spatial design, the identity adapts seamlessly across formats: ensuring consistency, visibility, and impact throughout the event.

Fiestas Patrias visual identity applied to coffee packaging, combining custom typography and cultural symbols into a vibrant contemporary design
Event application of Fiestas Patrias Peru identity, featuring custom typography on coffee cup and flyer, bringing cultural symbols into a real-life setting
Event application of Fiestas Patrias Peru identity, featuring custom typography on coffee cup and flyer, bringing cultural symbols into a real-life setting
Event application of Fiestas Patrias Peru identity, featuring custom typography on coffee cup and flyer, bringing cultural symbols into a real-life setting

04

04

EVENT EXPERIENCE

Designing an intuitive event experience

A wayfinding system was developed to guide visitors through the event, using colour, iconography, and typography to create a clear, functional, and engaging navigation experience.

Event application of Fiestas Patrias Peru identity, featuring custom typography on coffee cup and flyer, bringing cultural symbols into a real-life setting
Event application of Fiestas Patrias Peru identity, featuring custom typography on coffee cup and flyer, bringing cultural symbols into a real-life setting
Fiestas Patrias visual identity applied to coffee packaging, combining custom typography and cultural symbols into a vibrant contemporary design

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