Art Direction
Fiestas Patrias Peru
Visual identity and art direction for a cultural event celebrating Peru’s national day, blending vibrant graphics, typography, and festive storytelling.
View
CLIENT
Gusteau Summer Juices
Seasonal beverage concept
ROLE
Art Direction
Brand Identity & Packaging Design
IMPACT
Creative Direction & Brand Expression Packaging & Visual Language Art Direction & Image System
YEARS
2023
Concept development
01
Concept & Art Direction
Summer in a can
The project explores how playful illustration and vibrant colors transform fruit beverages into joyful summer experiences. Inspired by travel and outdoor moments, the visual direction introduces stylized fruit landscapes, bold compositions, and bright gradients, creating a vibrant universe where each flavor becomes a scene.
01
Concept & Art Direction
Summer in a can
The project explores how playful illustration and vibrant colors transform fruit beverages into joyful summer experiences. Inspired by travel and outdoor moments, the visual direction introduces stylized fruit landscapes, bold compositions, and bright gradients, creating a vibrant universe where each flavor becomes a scene.
Strawberry & Kiwi
Strawberry & Kiwi
Strawberry & Kiwi
This flavor explores a vibrant palette inspired by strawberries and kiwi. Juicy textures, splashes, and bold fruit slices create a lively and refreshing composition. The contrast between deep red berries and fresh green kiwi reinforces the feeling of freshness while creating strong visual impact.
This flavor explores a vibrant palette inspired by strawberries and kiwi. Juicy textures, splashes, and bold fruit slices create a lively and refreshing composition. The contrast between deep red berries and fresh green kiwi reinforces the feeling of freshness while creating strong visual impact.
This flavor explores a vibrant palette inspired by strawberries and kiwi. Juicy textures, splashes, and bold fruit slices create a lively and refreshing composition. The contrast between deep red berries and fresh green kiwi reinforces the feeling of freshness while creating strong visual impact.
Lemon & Pineapple
Lemon & Pineapple
This flavor focuses on a vibrant yellow palette inspired by lemon and pineapple. Layered fruits, juicy textures, and flowing gradients evoke energy and vitality. The bold citrus colors create a lively visual scene that communicates freshness while maintaining strong shelf visibility.
This flavor focuses on a vibrant yellow palette inspired by lemon and pineapple. Layered fruits, juicy textures, and flowing gradients evoke energy and vitality. The bold citrus colors create a lively visual scene that communicates freshness while maintaining strong shelf visibility.
This flavor focuses on a vibrant yellow palette inspired by lemon and pineapple. Layered fruits, juicy textures, and flowing gradients evoke energy and vitality. The bold citrus colors create a lively visual scene that communicates freshness while maintaining strong shelf visibility.
Coconut & Orange
Coconut & Orange
Coconut & Orange
This flavor introduces a sunny tropical environment inspired by coconut and orange. Warm citrus tones evoke sunlight, beaches, and summer travel. Palm trees and fruit splashes create a vibrant island-inspired composition that reinforces the feeling of freshness and escape.
This flavor introduces a sunny tropical environment inspired by coconut and orange. Warm citrus tones evoke sunlight, beaches, and summer travel. Palm trees and fruit splashes create a vibrant island-inspired composition that reinforces the feeling of freshness and escape.
This flavor introduces a sunny tropical environment inspired by coconut and orange. Warm citrus tones evoke sunlight, beaches, and summer travel. Palm trees and fruit splashes create a vibrant island-inspired composition that reinforces the feeling of freshness and escape.
02
Packaging Design
Bold and expressive packaging
The packaging design uses a strong vertical logotype to create immediate brand recognition and maximize shelf visibility. Illustrated fruit compositions wrap around the can, creating a vibrant surface that changes from front to back. This approach transforms the packaging into a visual storytelling object while maintaining strong product clarity.
02
Packaging Design
Bold and expressive packaging
The packaging design uses a strong vertical logotype to create immediate brand recognition and maximize shelf visibility. Illustrated fruit compositions wrap around the can, creating a vibrant surface that changes from front to back. This approach transforms the packaging into a visual storytelling object while maintaining strong product clarity.
03
Flavor Variations
A colorful fruit collection
Each flavor is represented through a unique color palette and fruit composition inspired by its ingredients. The illustrations create a playful environment where fruits, textures, and shapes interact to bring the packaging to life. This flexible system allows the product range to expand while maintaining a consistent visual identity.
03
Flavor Variations
A colorful fruit collection
Each flavor is represented through a unique color palette and fruit composition inspired by its ingredients. The illustrations create a playful environment where fruits, textures, and shapes interact to bring the packaging to life. This flexible system allows the product range to expand while maintaining a consistent visual identity.
04
Final Collection
Summer Vibes
The final collection brings together three vibrant flavors designed to celebrate summer moments. Through bold colors, playful illustrations, and expressive packaging, the project transforms simple fruit beverages into a lively and recognizable product range.
04
Final Collection
Summer Vibes
The final collection brings together three vibrant flavors designed to celebrate summer moments. Through bold colors, playful illustrations, and expressive packaging, the project transforms simple fruit beverages into a lively and recognizable product range.
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