Art Direction
Fiestas Patrias Peru
Visual identity and art direction for a cultural event celebrating Peru’s national day, blending vibrant graphics, typography, and festive storytelling.
ViewCLIENT
Gusteau Summer Juices
Seasonal beverage concept
ROLE
Art Direction
Brand Identity & Packaging Design
IMPACT
Creative Direction & Brand Expression Packaging & Visual Language Art Direction & Image System
YEARS
2025
Concept development
01
Concept & Art Direction
Summer in a can
The project explores how playful illustration and vibrant colors transform fruit beverages into joyful summer experiences. Inspired by travel and outdoor moments, the visual direction introduces stylized fruit landscapes, bold compositions, and bright gradients, creating a vibrant universe where each flavor becomes a scene.
02
Packaging & illustration system
Bold and expressive packaging
The vertical logotype maximizes shelf visibility while illustrated fruit compositions wrap each can front-to-back. Each flavor gets its own palette and fruit world, creating a flexible system that lets the range expand while staying recognizable.
03
Final Collection
Summer Vibes
The final collection brings together three vibrant flavors designed to celebrate summer moments. Through bold colors, playful illustrations, and expressive packaging, the project transforms simple fruit beverages into a lively and recognizable product range.
